Wait! So we were wrong? "W", "T", "F" is about Wisconsin?
Source: AP and the Wallstreet Journal Blog
OH YES, they certainly did. The internet lingo watchers across the world caught the humor in the acronym of the Wisconsin Tourism Federation months ago. The problem for Wisconsin was "what to do about it?".. For all those who need it explicitly spelled out: "W.T.F" was the laughing matter but not to the Wisconsin travel industry. There was no "LOL'ing" from the 30 year old coalition that supports the states travel industry. They learned of the fun being had over the acronym a year ago by bloggers. They decided to change the name as quietly as possible to the Tourism Federation of Wisconsin. (T.F.W) Julia Hertel, the groups admin in the Madison suburbs of Sun Praire said, "We don't want people snickering! It's not a laughing matter.."
(SMH well not NOW Julia. You ruined it. But before the name change, Yes. Yes, it is was very LOL funny.